About 100 Proof Hospitality
At 100 Proof Hospitality, we create experiences that bring people together—through thoughtful food, handcrafted drinks, and heartfelt service. Based in Idaho Falls, our growing family of award-winning concepts shares a passion for quality and a commitment to community, earning us recognition as leaders in the local hospitality scene.
Our story begins with The Snakebite, a beloved staple serving elevated American fare since 1994 and proudly part of our group since 2022. With gourmet burgers, chef-crafted entrees, and an inviting atmosphere, it’s been named Best Overall Restaurant and Best Bar & Grill by Idaho Falls Magazine.
Directly below, you'll find XVIII—our speakeasy-style lounge where handcrafted drinks, upscale plates, and a cozy cigar room set the tone for an unforgettable evening. Known for fresh, inventive cocktails and bold, elevated flavors, XVIII has been voted Best Bar year after year.
Just across the street, Park & A Italia brings a rustic elegance to Italian dining. With rich, old-world sauces, regionally crafted pastas, an Italian-only wine list, and a refined cocktail program, it’s quickly become a destination for soulful, elevated Italian cuisine in a setting that’s both welcoming and refined.
And when your celebration calls for something custom, 100 Proof Catering delivers—offering full bar service, tailored menus, and the same dedication to excellence found in all our venues.
At every table and every event, we aim to exceed expectations—not just with what we serve, but how we make people feel. Welcome to 100 ProofHospitality—where passion and precision come together to create unforgettable moments.
Justin Morris
Managing Partner
Justin has been a driving force in the hospitality industry for over 20 years. His journey began in the early 2000s at P.F. Chang’s, where he started as a corporate trainer, opening 13 stores before rising to the role of Culinary Partner in the Southeast Region. After a successful 9-year tenure, Justin embarked on a new adventure in 2014, relocating from the southeastern U.S. to Northern Colorado to help grow Fins Concepts. As an Operating Partner, he played a pivotal role in expanding the company from 3 to 10 locations, leveraging his expertise to develop training programs and innovative menus.
In 2019, Justin brought his wealth of experience to Raleigh, NC, founding Oak City Group as Executive Chef and Operations Partner. Over the next year, he oversaw a diverse range of projects, from a 3-day rock festival to launching several new concepts in downtown Raleigh. Despite the challenges posed by Covid-19, which ultimately forced the closure of these inner-city businesses, Justin’s resilience and passion for hospitality remained unwavering.
With a career marked by 24 new facility openings as part of corporate management teams, Justin has consistently driven process improvements, cultivated relationships with numerous individual vendors, and maintained one of the industry’s highest employee retention rates. His leadership and dedication have left an indelible mark on every organization he’s served.
Outside of work, Justin cherishes time with his wife, Brittany, and their four children:
Everly, Sadie, Shepherd, and Emma. While his busy schedule no longer allows for much hunting or fishing, his love for food—its artistry, its complexity, and its ability to bring people together—remains at the core of who he is. A natural connector who’s never met a stranger, Justin embodies the spirit of hospitality and continues to pour his heart into the industry he calls home.