Justin Morris
Managing Partner
Justin has been a driving force in the hospitality industry for over 20 years. His journey began in the early 2000s at P.F. Chang’s, where he started as a corporate trainer, opening 13 stores before rising to the role of Culinary Partner in the Southeast Region. After a successful 9-year tenure, Justin embarked on a new adventure in 2014, relocating from the southeastern U.S. to Northern Colorado to help grow Fins Concepts. As an Operating Partner, he played a pivotal role in expanding the company from 3 to 10 locations, leveraging his expertise to develop training programs and innovative menus.
In 2019, Justin brought his wealth of experience to Raleigh, NC, founding Oak City Group as Executive Chef and Operations Partner. Over the next year, he oversaw a diverse range of projects, from a 3-day rock festival to launching several new concepts in downtown Raleigh. Despite the challenges posed by Covid-19, which ultimately forced the closure of these inner-city businesses, Justin’s resilience and passion for hospitality remained unwavering.
With a career marked by 24 new facility openings as part of corporate management teams, Justin has consistently driven process improvements, cultivated relationships with numerous individual vendors, and maintained one of the industry’s highest employee retention rates. His leadership and dedication have left an indelible mark on every organization he’s served.
Outside of work, Justin cherishes time with his wife, Brittany, and their four children:
Everly, Sadie, Shepherd, and Emma. While his busy schedule no longer allows for much hunting or fishing, his love for food—its artistry, its complexity, and its ability to bring people together—remains at the core of who he is. A natural connector who’s never met a stranger, Justin embodies the spirit of hospitality and continues to pour his heart into the industry he calls home.